LE RAYON BLANC

Visual Identity for a publication. 

This is a group project for a real client, we worked on it as long as other groups, during the Artistic Direction course at Paris 1 University.

we concentrated on the idea of light, which marks time, highlights shapes and reveals details that are imperceptible at times: as with dust. Dust, in the sun’s rays, can be like that which we don’t want to see but which is magnified.

The team: Charlie Duez – Jehanne Manseur – Martin Aranda – Parnaz Karimi

Here you can see the website, social media, logo motion, and our first versions of the idea, the goodies and the moodboard and our inspirations.